adidas – Tour 360

See our process at http://www.veracitycolab.com/work/adidas-tour360-2-0/ For the serious golfer, the Adidas Tour360 2.0 isn’t just a shoe, it’s the gateway to a better swing, stance, putt, less bogies, and more birds. The Challenge “The details matter.” In a nutshell, that’s what Adidas told us when they came to us in need of a video for their Tour360 2.0 Golf Shoe. Just the slightest enhancement in stability can make the difference between two strokes and three… and when you’re a serious golfer, that’s a big deal. So, it was on us to create a short ad that clearly showcased what’s different about this shoe from the previous version, and why it’s better. The Approach From the moment we sat down to concept, we all seemed to be thinking the same thing… this video needs to be about “the next step” in shoe evolution. So instead of simply showing the latest version of the Tour360 2.0, we felt it would be stronger to start with the old Tour360, and show each feature evolve the instant the shoe stepped onto the fairway. That way, our audience would see both what was new, and why it was better than before.